What’s the company culture like at Body Armor Direct?
We are a results-oriented team. We don’t focus on the number of hours; we focus on what it takes to get the job done. As far as our mantra, we try to do everything in the favor of the customer. It’s a very laid-back, shorts casual work environment with ethics and integrity are at the core of what we do.
What are some of the challenges you’ve faced in growing your company?
I think for us the biggest challenge we faced was maintaining inventory levels to allow us to ship the next day. What we’ve learned to do is keep about 80% of our products in stock, and 20% of the products we custom make for the customers. That way, we were able to eliminate most issues regarding our inventory.
What are some of the goals you have for your company?
Our goal is to be the largest direct-to-consumer body armor company. Basically, the largest body armor company here in the United States. To accomplish that in the next five years, essentially, we’ll continue our online sales, we will continue to add dealers and distributors. We’ll be adding some new categories of products soon as well.
Do you have a proudest moment as CEO?
For me, it was getting that voicemail that I saved someone’s life on a Friday night when I was out with my family. It was a phone call you don’t ever expect to get. It was an out of state phone call, so I didn’t answer it. Then I had a voicemail on my phone from a guy saying, “You saved my life.” It’s very motivating. And it’s inspiring. It reminds us that we’re doing the right thing when we hear things like that.
What does it mean to be selected as GrowFL Florida Companies to Watch Honoree?
For both me and my employees, to get recognition for our company’s growth, the products that we offer, and our potential mean a lot to us. We’re a small business that we didn’t think people really cared about. I think the word I could use to sum everything up is surprised. We’re surprised at how supportive everyone has been outside the company., it’s been extremely rewarding. We could have taken the easy route and imported our products and increased our margins by over 50%, however, it’s important our customers have confidence in their armor in a time of need.
Anyone you’d like to thank?
I’d like to thank my team at Body Armor Direct. We’ve experienced tremendous growth and had peaks and valleys with sales and our team has always had a whatever it takes attitude to meet customer deadlines.