What makes your company different?
We have a very Hispanic culture. I want us to help people in the Hispanic community, especially those who are coming into Central Florida with fear or trauma. And I also want people in Central Florida to understand Hispanic culture. There’s a lot of misconception among some about Hispanic people.
With this company, it was important for me to create an environment where you can feel at home. A lot of us came here and left family members behind in our home countries, and that can make you feel alone and lonely. So the company creates a family atmosphere. We do a team-building activity once a month, and it’s always something fun that is not related to work. At the office, we have food all the time. That’s part of who we are. Somebody will cook and bring in extra to share. It’s more like a family environment than work.
What are the benefits of operating in Florida for the future growth of your company?
There are a lot of Hispanic people here. So not only do we have great clientele, but I’m able to help out the employees by hiring them and showcasing their bilingual abilities. And then the weather is so perfect. It’s good for our clients to be able to do activities outside through our psychological rehabilitation services. Here in Central Florida, with all the parks, you can go on a walk to do something different.
Talk about some challenges you’ve found in growing the business. What keeps you up at night as the business owner?
What keeps me up at night is making sure our mission is fulfilled and that we provide quality services, but also that we are there for our employees. One of the hardest things for me was having to let go of my admin early in the pandemic before we could bring everyone back. I just wanted to make sure everyone was OK. Not every entrepreneur was able to survive COVID-19. It was challenging and emotional.
Another challenge is making sure we maintain our roots but also comply with all the rules and regulations of the state. Language barriers are always a challenge, too, because English was not my first language or the first language of my employees.
It’s always a challenge to make sure you have good people with good intentions. I always say, “Hire values, train skills.” I always tell them, “It’s not my company, it’s our company.” We’re here to make a difference.