Can you tell me a bit more about Red Banyan and the value you bring your customers?
Red Banyan serves two main types of clients: those who want to get into the press and those who need to get out. And our client base is varied. We help organizations, private businesses, and nonprofits tell their stories and accomplish their organizational goals by using strategic communications. For some, that means being on TV, ghost-writing op-eds, increasing their CEO’s public visibility, establishing their thought leadership voice, or helping them communicate with internal and external audiences. Our crisis PR work is focused on helping good organizations and good people navigate unfortunate or complex circumstances. We provide guidance and make sure they are optimally positioned to move forward.
What is your competitive edge over other crisis PR firms in Florida?
Our entire company is structured upon Red Banyan’s unique set of core values: Speed, because we operate faster than any other business. Integrity, because we have the moral courage to tell our clients if we think they are making a bad decision. Commitment, because there is no job too big or too small for us. Accountability, which for us means if we say we’re going to do something, we will do it every time. And lastly, Results. If we are not getting results for our clients, then we are not delivering for them. We hire team members based on those core values. We evaluate our team based on those core values because they are a part of our DNA. If we are true to those core values, then all our clients have an exceptional experience.