Building a Brand Beyond Trends: The Power of Purpose-Driven Growth and Sustainable Practices

Discover the Emerson and Friends Story, a 2024 GrowFL Florida Companies to Watch Honoree

Emerson and Friends faced a turning point when they moved from struggling in Chicago to the more business-friendly environment of Florida.  The relocation not only relieved financial stress but also ignited their creativity, leading to the creation of their flourishing brand of high-quality bamboo apparel inspired by Florida’s wildlife.

Join us for an exclusive session with Nicole Emerson, founder of Emerson and Friends, where she’ll share the pivotal strategies that have driven her company’s remarkable growth. Nicole will guide us through the journey of building a brand that transcends trends, emphasizing the power of purpose-driven growth and sustainable practices. Discover how Emerson and Friends prioritized ethical manufacturing, eco-friendly materials, and community engagement to forge a strong, enduring brand. Then, delve into the realities of navigating rapid growth and unexpected challenges, as Nicole recounts strategic pivots, like those made during the pandemic, and the calculated risks that fueled her company’s success. Finally, explore the critical importance of cultivating a thriving company culture, learning how investing in your team and fostering a collaborative environment can be the cornerstone of long-term success. This is a unique opportunity to gain actionable insights from Nicole’s experiences and connect with fellow CEOs passionate about achieving sustainable and impactful growth.

This event is exclusively for C-level executives of second-stage companies. If you are not a C-level executive, please contact Tammie Sweet for other ways to get involved in GrowFL.

GrowFL Trusted Advisor Host:

Csaba Mate
Sr. Commercial Banker at BankUnited

About GrowFL and the Tampa Bay Chapter: The GrowFL Tampa Bay Chapter is dedicated to igniting the growth of second-stage companies right here in our community. We do this by directly connecting local CEOs with the critical resources they need to overcome unique challenges and accelerate their business trajectory. At the core of our mission is the GrowFL Trusted Advisor Network, a powerful assembly of leading companies and individuals committed to empowering Tampa Bay’s thriving businesses. These expert advisors, recognized leaders in their respective fields, provide invaluable guidance and specialized knowledge, contributing to a stronger, more vibrant Tampa Bay business landscape for all.