Meet the Honorees

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ProfileGorilla ensures that before any Service Pro enters your home to perform a Property Insurance Related Repair, such as Roofing, Flood, or Fire Loss, they have been independently verified to have the correct Insurance and Licenses, Background Checks, and are financially stable.

Founded in: 2012


Duval County


Information & Media

Employee Growth 2019 - 2022

567% Increase

Revenue Growth 2019-2022

405% Increase

Edward Baldwin


Was there a pivotal moment that led you to start your company?

Ultimately, it came from career experience about the lack of web-based solutions specifically for Vendor Management and Vendor Credentialing.   Couple that with realizing how many companies that send people into your home or who you get into a car for a ride share do very little to ensure those people are licensed, insured, and background checked.

What makes your company culture special?

From day one, I desired to create a company culture where our team could thrive.  Understanding the correlation between Job Performance and Job Contentment has been key.   Also, by creating a huge priority on empathy both from an HR perspective and how we deal with our clients and vendors.

What is your competitive edge?

We have implemented some pretty innovative business models that would make it hard for a competitor to enter our market.   Market and Solution Expertise, as well as, constant innovation have also been paramount to maintaining our competitive edge.

Early on it was a lot of Entrepreneurial “self-help” books, but over time programs and support through our local Chamber of Commerce and other groups like GrowFL have also been beneficial.

We want to see ProfileGorilla be known as a Jacksonville Brand and a Florida Brand.   We want to be known as a company that continues to take care of its employees along the journey as well.

Finding Product/Market fit and watching our growth curve accelerate, when for so long wondering if we were going to make it or not was definitely my proudest moment.  

What does it mean to be selected as a GrowFL FLCTW Honoree?

As a Start-up, it was one of those “wouldn’t be cool if” dreams.  So to grow the business to the point to be recognized as an Honoree is both humbling and exciting. 

Is there anyone you’d like to thank for getting you to where you are now?

Definitely my wife Mindy and my COO Eric, as both played key support roles on this journey.

What is your advice for aspiring or fellow business owners?

Don’t give up.  Sometimes you can be 1 decision away from success.

Join us for the celebration!

February 15, 2024 | Hard Rock Live - Orlando, FL
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