DirectMail2.0: Revolutionizing Direct Mail with Digital-Driven Results
How the Company Was Founded:
Brad Kugler’s journey to Co-founding DirectMail2.0 is a story of resilience and reinvention. After building a successful business in media distribution, Brad witnessed the disruption caused by digital streaming services. Faced with the need to pivot, he was offered an opportunity to disrupt a different industry—direct mail by longtime friend Joy Gendusa, founder of print marketing company Postcardmania. Kugler was charged with spinning off this new marketing tech from Postcardmania into its own promising tech company. Brad transformed the early stages of this concept into DirectMail2.0. “I didn’t want to be in a business that would be disrupted; I wanted to be the disruptor,” Brad explains. This bold shift laid the purpose for taking on the challenge of what is now DirectMail2.0 in 2017, bringing innovation to an industry ready for change.
A Passion-Driven Team Culture:
DirectMail2.0’s strength lies in its expert team, with a dynamic core that includes talented leaders in technology, sales, and operations. Brad credits his VP of Technology, Eric Seijo, for building scalable, secure systems that support the company’s rapid growth. Meanwhile, his Snr VP of Sales and Marketing, Morgan DiGiorgio, brings tenacity and insight, driving revenue and expanding market reach. Brad fosters a supportive culture focused on incremental growth and enjoyment, sharing, “We’re building a place where it’s not just about meeting goals; it’s about making work enjoyable, and that starts with having a team that brings passion to what we do.”
Bringing Digital Precision to Direct Mail’s Tactile Impact:
DirectMail2.0 stands out by merging tactile direct mail with the power of digital tracking and engagement. Brad saw potential in transforming what many viewed as “antiquated” direct mail into a modern, multi-channel experience. The platform incorporates QR code tracking, digital retargeting, and real-time ROI reporting to make each mailing more memorable and impactful. “Our approach combines the best of both worlds—classic direct mail and the precision of digital advertising—to make each campaign more memorable,” Brad shares. This unique model allows commercial printers to provide their clients with an integrated, data-driven marketing solution that bridges traditional and digital.
Overcoming Challenges:
One ongoing challenge for DirectMail2.0 has been offsetting the rising costs of postage, which directly impacts clients’ willingness to invest in direct mail campaigns. To navigate this, Brad’s team has introduced additional digital features and robust ROI tracking to enhance the value of direct mail, despite increasing costs. When facing such obstacles, Brad focuses on adaptability: “Sometimes, you just have to find a way around the mountain. The key is staying adaptable and being ready to pivot when needed.”
What It Means to Be and Honoree:
For Brad and his team, being named a GrowFL Florida Companies to Watch 2024 honoree is a significant acknowledgment of their dedication and innovation. “Recognition from within our home state and community is incredibly meaningful—it validates the hard work and dedication of our entire team,” Brad says. This honor highlights DirectMail2.0’s impact within Florida’s business ecosystem, a milestone Brad is proud to share with his team.
Advice for Aspiring Entrepreneurs:
“Sometimes, younger entrepreneurs are so hyper-focused that they miss out on valuable insights from those with experience. Stop for a moment and heed advice from those with a little gray around the edges—it may prevent a costly mistake down the road.”
Notable Community Involvement:
Passionate about nurturing Florida’s tech ecosystem, Brad actively supports the local community through mentorship and investment. Serving on the board of the Pinellas Education Foundation and participating in tech initiatives like the Tampa Bay Wave, Brad envisions Tampa Bay as a future tech hub. “I believe Tampa Bay has the potential to become a major tech hub, and I want to help make that happen,” he shares. Brad’s commitment to community involvement reflects his belief in the power of collective growth and innovation.
About GrowFL’s Programs
GrowFL Florida Companies to Watch (FLCTW)
The Florida Companies to Watch program, hosted annually by GrowFL, celebrates top second-stage companies across the state for their impressive growth and entrepreneurial success. This prestigious program recognizes 50 standout businesses each year, chosen from hundreds of nominees. Honorees are celebrated for their innovation, economic impact on Florida’s economy, and the ability to scale effectively. Through FLCTW, GrowFL not only acknowledges these companies’ achievements but also brings them into a spotlight that enhances their visibility in the marketplace. The event offers an extraordinary opportunity for networking, sharing best practices, and gaining exposure to potential investors and partners, making it a cornerstone for fostering business growth and recognition within Florida’s vibrant business community.
System for Integrated Growth (SIG) Program
The System for Integrated Growth (SIG) program, offered by GrowFL, is specifically designed to support second-stage companies in navigating complex growth challenges. This unique program provides personalized, strategic guidance by pairing businesses with experienced advisors who offer expert insights into overcoming specific obstacles to scaling. Through the SIG program, companies gain access to a wide range of resources, including market analysis, financial modeling, and strategic planning tools, all tailored to accelerate growth. It’s an invaluable resource for CEOs looking to refine their strategy, optimize operations, and achieve sustainable growth.
