FrankNDesign: Transforming Themed Entertainment with Creativity and Expertise

The inspiration for FrankNDesign arose when Francisco Nunez was working with a software in a different industry and realized its untapped potential to revolutionize the themed entertainment space. “I saw how this tool could be adapted to streamline the creative process and bring a fresh approach to how projects are designed and delivered,” he explains. This insight became the foundation of the company’s innovative approach to design and execution.
Motivated by Orlando’s vibrant entertainment industry, Francisco launched FrankNDesign in 2019. He chose the name as a nod to the iconic Frankenstein, reflecting the company’s monstrous capabilities. “Our slogan pays homage to the monster’s creativity and strength—qualities we strive to embody,” Francisco shares.

What began as a solo venture soon evolved into a trusted partner for major themed entertainment projects. Early collaborations with Universal Destinations & Experiences on attractions like Hagrid’s Magical Creatures Motorbike Adventure and Halloween Horror Nights established FrankNDesign as a leader in the industry. “Hagrid’s Magical Creatures Motorbike Adventure will always be special—it was a project that catapulted us to the next level,” Francisco says.

At FrankNDesign, the team culture emphasizes passion, creativity, and collaboration. The close-knit team shares a dedication to delivering high-quality results for every project. Francisco’s approachable leadership fosters a sense of ownership and pride among his employees, creating an environment where creativity thrives. “We focus on building a culture where everyone feels empowered to contribute their best,” Francisco explains. This team-centric approach is key to the company’s ability to consistently exceed client expectations.

FrankNDesign stands out for its ability to tackle complex, high-profile projects in themed entertainment. The company specializes in delivering immersive experiences that blend storytelling with cutting-edge technology. From roller coasters with animatronics to haunted mazes at Halloween Horror Nights, FrankNDesign pushes the boundaries of what’s possible in themed entertainment design. Francisco’s team works closely with clients to tailor solutions that align with each project’s unique vision. “We’re not just building attractions—we’re creating experiences that leave a lasting impact,” Francisco explains. The company’s ability to deliver on this promise has earned it the trust of top-tier clients and repeat collaborations.

Overcoming Challenges

Navigating growth in a competitive industry has been one of FrankNDesign’s biggest challenges. As a boutique firm, the company must balance taking on large-scale projects while maintaining its intimate, high-quality approach. “Growth is a catch-22—you need talent to win big projects, but you need big projects to sustain that talent,” Francisco notes. His solution has been to grow conservatively, ensuring the team remains agile and focused.
Another challenge lies in market perception. FrankNDesign has worked to communicate its capacity to handle large-scale projects while retaining its boutique identity. “We don’t say no—we say, ‘This is the part of the project we can do,’ and we deliver on that,” Francisco explains. This strategic approach has allowed the company to build trust and credibility with clients.

Francisco is passionate about giving back through mentorship and education. Through his work with Junior Achievement, he teaches financial literacy and entrepreneurship to underprivileged students. “I want to show them that they can dream bigger, that anything is possible,” he shares. “I love going into schools and showing kids what’s possible. When they see someone who looks like them achieving these things, it breaks down barriers and expands their vision of what they can do.” FrankNDesign also supports local charities and creative projects, leveraging its success to give back and inspire others. “We’ve been given opportunities to grow, and it’s important to pay that forward by helping others do the same,” Francisco explains.

Advice for Aspiring Entrepreneurs

Being named a GrowFL honoree is a meaningful recognition for Francisco and his team. “This award is humbling because it’s peer-selected,” Francisco shares. “It’s an honor to know that others in our industry value what we’re doing.” For a company rooted in creativity and collaboration, the award serves as a testament to FrankNDesign’s impact on the themed entertainment industry. Francisco’s advice to entrepreneurs is straightforward: “Just do it. Take the jump—you’ll figure it out along the way.” He encourages aspiring business owners to embrace uncertainty and take the first step toward their goals. “You’ll never find the answers sitting down. Every step you take is a battle won.” His journey from a young immigrant to the founder of a thriving design firm underscores the power of perseverance and belief in one’s vision.