Breakfast Boost Series: From Founder-Led to Scalable Sales: How to Build a Repeatable Growth System
Please note: This is an exclusive event for CEOs, presidents and business owners of second-stage companies.
Join us for the next GrowFL Breakfast Boost on Thursday, October 15, 2026 at 8:30am at Synergy Wealth Alliance featuring Shannon Muniz, Sales Xceleration.
Most growth-stage companies reach a point where founder-driven sales can no longer support their growth goals. In this session, sales growth expert Shannon Muniz will share practical strategies for transitioning from a relationship-based sales approach to a scalable, repeatable sales system. Attendees will learn how to build the right sales infrastructure, establish consistent processes, and create accountability that drives predictable revenue growth. Whether you are preparing to hire your first sales leader or looking to improve the performance of an existing sales team, this presentation will provide actionable insights to help your company scale more effectively.
Shannon Muniz is the Founder/President of Strategic Sales Management and a Sales Xceleration Advisor who works with CEO founders, private equity firms, and family offices to help position companies for sustainable revenue growth. In 2016, Shannon and her partners successfully exited their SaaS software company, Novatus. Drawing on that experience and more than 20 years of sales leadership expertise, Shannon helps small and mid-sized businesses build scalable sales organizations. Through sales management, training, coaching, and consulting, Shannon assists companies in developing the right sales team, processes, and infrastructure needed to accelerate growth and achieve long-term success.
Key Takeaways:
- Understand the common challenges and risks of founder-led sales models and when it is time to transition.
- Learn how to build a repeatable sales process that creates consistency, accountability, and predictable revenue growth.
- Identify the key roles, systems, and metrics needed to develop a scalable sales organization that supports long-term company growth.
Don’t miss this opportunity to gain expert insight, ask questions, and connect with other second-stage CEOs navigating similar challenges.
A light breakfast will be provided. Space is limited—reserve your seat today.
This event is part of a series:
- Thursday, January 15, 2026, Featuring Chris Bordner, Synergy Wealth Alliance
- Thursday, March 19, 2026, Featuring Joe Gitto, Blue Sky Advisors
- Thursday, April 16, 2026, Featuring Matt Rose, Tech Rage IT
- Thursday, May 14, 2026, Featuring Sean Flannery, Synovus Bank
- Thursday, August 20, 2026, Featuring Lance Schmidt, CliftonLarsonAllen
- Thursday, October 15, 2026, Featuring Shannon Muniz, Sales Xceleration
- Thursday, November 19, 2026, Featuring Russell Slappey, Nperspective CFO & Strategic Services
